Monday, March 30, 2009

Planet Antares Serves Mid Market Accounts

In the current market scenario of rising cost of operation, Planet Antares vending operators have been forced to ignore locations with fewer than 100 people. Still, there is one segment of the vending market, the honor box customers, which continues to hold on. Now, even they have started exploring new alternatives with the increasing product and labor costs.

Mid market accounts present a great opportunity for Planet Antares vending operators. These include vending locations that are quite small for traditional vending machines but larger than 10 to 50 person accounts that honor box operators traditionally serve. This untapped market can be explored by Planet Antares vending operators.

Till now, the honor snack market remains the exclusive domain of a few operators who have learned to survive the demands of a changing market with:

• Product shrinkage
• High employee turnover
• Almost no means of product accountability

It is the opinion of several vendors that vending is not a threat to any of the honor box accounts. No vending company is interested in an account with just 18 employees. Many honor box accounts have less than 50 employees and one of the key elements of honor snack business is high account volume.

Multiple boxes can be placed in a location if an honor snack box is unable to meet the requirements of an account. In addition to this, you can takeover an account with 80 people or more that want a snack machine and soda machine like Planet Antares vending machines.

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