Product Selection One of the Main Determinants of Vending Success

The kind of product you choose to dispense in your Planet Antares vending machine can make a lot of difference between its success and failure. The ultimate sales of your business would depend on your customer and the product he would like to purchase. So how can you determine which product to sell in your machine?

Before starting any vending business, conducting thorough market research becomes mandatory. Customers due have a lot of choices when it comes to purchasing of a product from a vending machine.

There are several factors that determine the type of product you need to place in your machine:

• A thorough market analysis that includes basic demographic profile of customer needs to be conducted. Operators need to gather as much information as possible about their customers at least in the location in which you are about to install your machine. Since different customers have different tastes, it is essential that operators understand their target customer requirements and look for various means for satisfying them.

• Now that you have understood the requirements of your customers, you need to identify those products that sell well and offer them in your machine. You can also ask your customers to list their likes and dislikes.

• Another factor that is crucial in product selection is variety. Operators should rotate or change their product selection regularly. Try to remove outdated or slow moving products in your machine and replace them with those that have maximum demand.

• Try to update your self with changes taking place in the market and enforce these changes in your business to maximise your profits and boost your sales. For instance: healthy vending is the modern day mantra. So operators should make use of this change and replace their junk food with more number of healthy snack or food items.

These simple aspects if noted can bring in huge success.