Friday, September 29, 2006

Brand Analysis Benefits for the Route Driver

There are a number of benefits that will come with brand analysis for the Antares operator. The operator will receive a number of benefits that he doesn’t presently receive.

Significant time saved

The driver saves time in the following ways: 1) the driver only makes one trip to the location. 2) The driver doesn’t have to pick orders from the truck if they are pre packed at the warehouse. 3) The driver doesn’t have to manually count any product at the machine level. 4) The driver doesn’t have to write anything on a route ticket.

The result of all this is lower route labor and vehicle cost percentages, since the driver will be scheduled to service more Antares vending machines.

Improved office functions

Office functions benefit as follows: 1) Route data entry functions in the office are eliminated since the data is automatically uploaded from the handheld. 2) Cash is automatically posted from the cash room by bar code. The net result here is lower office costs.

Fewer data input errors

Antares operators stand to improve their office functions in other ways as well. Such as: 1) data entry errors due to driver counting or writing errors are eliminated. 2) Accountability reports and sales analysis reports can be made available as soon as the cash is counted. 3) For the first time ever, management can directly impact the level of sales at each Antares machine by using cost effective, brand analysis reports.

The advantages here should be obvious. Most professional operators will agree that the biggest problems with existing accountability reports are the errors caused by counting or writing errors. With this system, human intervention is eliminated. It is important that these reports are available, at worst, by the next business day so that they can be acted upon in a timely manner.

Audit boxes obsolete

This new technology, such as wireless transmission will ultimately make audit boxes obsolete. There are a number of operators who will hold back on making a capital investment if they feel that the solution to the problem will be short term.

Any solution to the problem of transmitting the data, cost effectively will all depend upon some basis for capturing the data. Brand analysis will improve sales for your Antares business; this will be the largest benefit.

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