Building a Better Website for your Vending Business

Internet commerce is evolving rapidly. It is important for your Antares vending business website to be able to attract and retain online visitors. This means that your website must be easy to locate, aesthetically pleasing, logical to navigate, entertaining and informative. The fact that a number of vending operators have migrated to the Web, underscores the need for benchmarking “best practices”

Basic best practices

A website would be deemed more effective if it avoids clutter, restricts extraneous and irrelevant content, and minimizes download time. As some vending companies strive to solidify one to one customer relationships through invigorated marketing programs, websites are beginning to play a central role. You need to create the most efficient site for your Antares vending business. Here are some commonly accepted website operating principles.

Eliminate time sensitive material

Remove dates from all Web pages, unless dates are to be routinely changed as content changes. There is probably little else that informs a visitor of website neglect than a “Last updated” tag that is beyond 2 to 4 weeks old.

No room for clutter

Do not think of the website for your Antares business as a hypertext table of contents. This is what makes surfers most frustrated. Websites are usually poorly organized, cluttered and illogical in content presentation due to a concentration on hyper linking.

Visit counters serve no purpose

Remove all counters at the website. Low frequency indicates a potential problem to those visiting the site. Being the 106^th visitor and returning several weeks later to find that you are the 108^th visitor. This shows that there is no interest in the website.

Easy to remember URL address

You need to have an easy to remember URL for your Antares vending business. There are a number of websites employing unappealing color schemes, small or hard to decipher fonts and long download times. This is all very disappointing.

The Antares vending company website would probably be designed, developed, financed and maintained by the operator or a contracted agent.