The Challenge of Carrying Ethnic Items

The challenge of carrying ethnic items is not an easy one. When you have a mixed customer base, it is important that you don’t go overboard catering to only one group. While Mexican items are popular with Mexicans, the natives usually won’t but them. In general, Mexicans eat much spicier foods that whites.

Immigrants buy more on visual appeal

Glass front vending machines like those provided by Antares Corporation are very important when it comes to serving immigrants, because many immigrants buy based on visual appeal. Make sure that you have these Antares glass front vending machines in the locations with a lot of immigrants, because they buy by color.

Immigrants are more frugal spenders

Another reason it makes sense to cater to immigrant tastes is that in many cases, they won’t buy as much product top begin with. They tend to be more frugal. This means that they are not going to spend the same amount as the other groups.

Catering to the ethnic community is something that Antares vending operators need to do, because the importance of doing so has grown over the years. Vending operators cannot ignore the change. Operators have noted that Hispanics are the fastest growing ethnic group in their customer base, followed by Asians.

Vending operators have also noted that immigrants are disproportionately represented in blue collar locations, which for many, are their largest accounts. This is the reason why it makes sense for operators to cater to these customers.

Suppliers are taking notice

Several ethnic product suppliers have begun to focus more marketing efforts on the vending customer.

Bilingual text proves helpful

You can target the Hispanic consumer with bright and colorful packages with bilingual text. Bilingual packaging is important in reaching the immigration population because it shows more authenticity.

If you want to make a decision on whether or not to have ethnic items in your Antares vending machines will all depend on the location that you are catering to. If your machines are in a location with a large ethnic community then it would make financial sense to vend these products.