How Competition is affected by Acquisitions
The business entity that is closest to the acquired operator is his competitors. It can then be assumed that the competitor is the first to be affected and feels the most impact of the situation.
For most Antares operators, the first word that comes to mind when they hear that their competitor has been acquired is “opportunity.” Some will quickly target accounts of a competitor who was recently acquired. They don’t care who was in there or who bought the accounts. Their goal is to hit the account when there is instability.
Some Antares vending operators realize that bashing a well respected and established competitor harms every player. In this case it is best to give a new owner a chance to satisfy his new customers before going after the business.
Impact on associations
The shrinking number of vending operators throughout the nation is having a direct impact on vending trade associations as well. This has the potential to affect operator’s ability to protect their interest in the legislative and regulatory arenas.
Less personal but more professional
The bottom line of the impact of acquisitions on the industry is a less personal industry than in the past, but a more professional one. Computerized route management, line item accountability, electronic cash auditing and more versatile equipment have given the industry tolls that improving its public image.
Consolidation is a fact of business in any industry. For the most part, the industry should benefit as companies grow larger and stronger. Competition has to look for new and better ways to deliver products and enhance customer service. This will improve the industry image. Firstly you will need to improve your Antares vending business by implementing new technology and merchandising techniques.
There is a view that larger companies provide better service, but many small and medium Antares operators are quick to dispute that. This is because in so many cases, small and medium size companies provide better service.
Acquisitions are part of the vending industry, so one has to have a successful vending business to take acquire other vending businesses. Always keep in mind that competition is there waiting to take the opportunity.
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