Product Selection One of the Main Determinants of Vending Success

The kind of product you choose to dispense in your Planet Antares vending machine can make a lot of difference between its success and failure. The ultimate sales of your business would depend on your customer and the product he would like to purchase. So how can you determine which product to sell in your machine?

Before starting any vending business, conducting thorough market research becomes mandatory. Customers due have a lot of choices when it comes to purchasing of a product from a vending machine.

There are several factors that determine the type of product you need to place in your machine:

• A thorough market analysis that includes basic demographic profile of customer needs to be conducted. Operators need to gather as much information as possible about their customers at least in the location in which you are about to install your machine. Since different customers have different tastes, it is essential that operators understand their target customer requirements and look for various means for satisfying them.

• Now that you have understood the requirements of your customers, you need to identify those products that sell well and offer them in your machine. You can also ask your customers to list their likes and dislikes.

• Another factor that is crucial in product selection is variety. Operators should rotate or change their product selection regularly. Try to remove outdated or slow moving products in your machine and replace them with those that have maximum demand.

• Try to update your self with changes taking place in the market and enforce these changes in your business to maximise your profits and boost your sales. For instance: healthy vending is the modern day mantra. So operators should make use of this change and replace their junk food with more number of healthy snack or food items.

These simple aspects if noted can bring in huge success.

How to Maximize Profits in Vending Business

We have taken up vending business with a view to make profits. How to enhance profits? This is a very important question. Maximization of profits is possible either by increasing prices, reducing expenses or improving sales. Improving sales is always a better option when compared to the other two. One way of increasing sales is by placing your vending machine in the best location. Try to identify locations that are affordable and at the same time has maximum customer traffic.

Jot down the expenses which you usually incur for running your business efficiently and try to cut down or avoid unnecessary expenses. In case you have installed your machine in a rented premise, try to bargain the best possible bid while installing your machine in that location.

Since vending is an instinct based business, selection of high customer traffic location becomes very crucial. In case you are aiming to maximize profits by boosting your sales, make sure you vend fresh products or those that have consistent demand. Offering latest and new products can also enhance your sales as some customers have fantasy for new products.

Customers usually get draw to clean and attractive looking machines. Operators can make use of this character and boost their sales. Wondering how this is possible? Try to keep your machine clean. A clean and well maintained machine is successful in grabbing customer attention. You need not spend hours together servicing your machine. A weekly servicing scheduled is sufficient to keep them in good working condition. If you are using a glass front vending machine from Planet Antares, then make sure that the front glass is clear enough for the customers to view the products offered for sale.

Operators may also need to take up some special promotional activities like free draws, gift coupons etc for boosting their sales. Some of these methods if followed properly can help you earn huge profits.

Glass Front Vending Machines from Planet Antares Highly Popular-Why?

As more and more customers are switching to vending machines, various models of vending machines are being designed and made available in the market. Coin operated vending machines were initially used. In order to overcome the faults in this machine, mechanical vending machines were developed. Gradually glass front vending machines were developed. Of all these glass front vending machines have been highly popular.

It is quite surprising to know that the traditional vending machines have undergone tremendous changes before reaching its present form. Glass front is one famous model among them. These machines which were initially used for vending few selective items are now able to dispense almost all kinds of goods and services.

What has made Planet Antares glass front vending machines so popular? The answer is quite simple and straight forward. The benefits associated with this machine are prime reason for its growing popularity.

• Increased sales: In a front glass vending machine, customer can see the product which he is going to purchase. Hence it is believed increase sales and draws the attention of passers by.

• Attractive features: These machines come with illuminated motor and pull forward trays that increase the ease of dispensing. They also come with several eye catching features that give complete customer satisfaction.

• Shelf space: A glass front vending machine comes with small shelf space that can accommodate more products when compared to drop shelf unit.

• Customer interaction: Customer involvement is more in a glass front machine when compared to an enclosed one.

• Unnecessary wastage: Glass front vending machines come with electronic tracking which is used to track movement of products. This helps in tracking fast moving products and also prevents wastage.

• Wide choice: In a glass front vending machine, customer has more items to choose from.

• Branded products: Glass Front vending machines are best suitable for selling branded products.